ALDO X JORDAN FISHER

For ALDO’s first ever men’s product collaboration, we teamed them up with Jordan Fisher, a multi-hyphenate celebrity whose interests in gaming, entertainment, fashion and music helped to reach a new “gen-zennial” male audience for the brand. The collection celebrates their shared passion for self expression and stepping out in confidence, featuring a range of classic shoe and handbag silhouettes elevated with bold, statement details.

We provide full service partnership across strategy, casting, creative and production for ALDO’s global omni-channel social media programs and brand marketing initiatives, acting as a dedicated extension of their team.

• All-tier casting and partnerships brokerage, from celebrity collaborator, influencer ambassadors and paid event appearances.

• Key liaison between brand and talent teams for all celebrity appearance and social promotion deliverables

• Managed talent social promotion strategy and execution, garnering 168M impressions, 10M reach and $1.6M in Earned Media Value for the campaign.

• 200M+ impressions and 20M reach garnered for holistic program rollout

• Executive and creative production for ad campaign, supporting with logistical planning, creative crew sourcing and art direction.