AWAY TRAVEL

We are versatile production partners at all tiers, and an authority on creating artful content for meaningful digital and brand storytelling. When it comes to our partnership with AWAY, content is king. We work with their internal marketing and creative teams to execute campaigns at all levels, from big budget brand campaign moments to mid-tier shoots for limited edition product launches and consideration storytelling to outsourced, evergreen content creation as part of a custom-built ‘Makers Program’ aimed at solving digital-first asset needs.

For AWAY’s Holiday ‘21 advertorial, shot by pepper artist Blaise Cepis, we oversaw all aspects of creative execution and production - from diverse casting to surrealistic set builds and more.

• Executive Production

• Talent Casting

• Crew & Staffing

• Creative Teams Sourcing & Management

• Budget Management & Insurance

• Location Scouting & Permits

• Gear & Rentals

Between larger campaigns, our ongoing ‘Makers’ Program satisfies digital content needs for short lead product stories or limited edition collection drops requiring fast turnaround.

• Sourced & commissioned photographers who are experts in remote content production

• Art direction & creative briefing guidance, acting as a trusted liaison between brand and creative throughout the process

• Editorial level asset libraries built for web, email and paid social use

• Diversity in content output achieved by tapping an expansive and varied network of creatives and creative teams

For Holiday ‘22, we art directed and produced three mid-tier shoots, providing a common visual thread across commercial narratives in AWAY’s seasonal calendar.

• pepper artist Kate Hollowell brought to life the brand’s 90’s throwback and Y2K vision in both dreamy and down-to-earth vignettes that embrace the chaos and joy of travel.

• We art directed and identified opportunities for impactful and budget savvy visual storytelling 

• We Executive Produced all three campaigns, leading all execution elements from casting and locations to creative teams management to budgeting and insurance and more .