LA DOLCE VELVEETA
We executive produced two print campaigns with award-winning agency Johannes Leonardo for Velveeta’s rebrand as “La Dolce Velveeta,” a lifestyle platform all about living a pleasure-filled life, and doing whatever tastes right in the moment. pepper artist Blaise Cepis created unique universes around the brand’s message and buzzworthy product launches, leveraging eye catching visuals and diverse casting.
Blaise Cepis launched La Dolce Velveeta with a shoot to promote the brand’s viral marketing product drop, a cheese-scented polish in collaboration with Nails inc. - inspiring their audience of pleasure seekers to live life “pinkies out.”
Executive and creative production for ad campaign, supporting with logistical planning, creative crew sourcing and art direction.
Key liaison between brand and creative teams to align visual and art direction for the campaign and see this through from concept to execution.
As a casting partner, we lent our extensive network to source not only a dynamic ensemble cast for the campaign, but also powerful wardrobe, nail art and set design teams to help add an extra richness to the visuals.
